Pier 62 Oceanfront Restaurant & Bar

I recently led a full design campaign for Pier 62 Oceanfront Restaurant and Bar in Cocoa Beach, FL—formerly known as Pelican's Bar and Grill. As the sole designer on this rebranding project, I was responsible for developing a new logo, designing the menu, and creating animated promotional materials. The objective was to refresh the restaurant’s identity with a clean, modern look that would resonate with a broader audience. I’m proud to share that the new branding has been well-received and has contributed to an increase in customer engagement.

Year
2023

Client
Cocoa Beach Pier

The Challenge

The objective is to revitalize an outdated restaurant at Cocoa Beach with a contemporary coastal rebranding. This transformation includes a complete renovation of the space, a fresh logo that reflects the beach vibe, and a new menu featuring modern dishes that highlight local seafood and seasonal ingredients, all aimed at delivering an authentic coastal dining experience.

Inside a beachside restaurant with large windows, wooden floors, and tan chairs, overlooking the ocean and a sandy beach.
Logo for Pelican's Bar & Grill featuring a pelican wearing sunglasses.
Restaurant menu featuring starters, soups, salads, bowls, and beach eats sections at Nikki Tiki Tiki, Pelican's Bar & Grill, and The Boardwalk Bar.

Logo Design

The updated Pier 62 logo reflects a modern, minimalist approach, trading the playful character-driven aesthetic of Pelican’s Bar & Grill for a clean, coastal design. While the original logo leans heavily on vibrant colors, cartoon imagery, and a casual, tropical vibe, Pier 62 embraces simplicity with a wave-inspired emblem and clean typography that speaks to a more upscale waterfront dining experience. This shift marks a rebranding from kitschy fun to refined coastal sophistication.

Logo for Pier 62 Waterfront Restaurant & Bar featuring a stylized wave and sun design in white on a blue background.
Wooden pier extending into the ocean during sunset with a hut at the end of the pier, sunlight shining through the pillars, waves below. The logo Pier 62 Oceanfront Restaurant & Bar is on the image
Wooden restaurant reception desk with Pier 62 Oceanfront Restaurant & Bar logo, featuring a wave and sun icon, in blue and gold coloring.
Sunset over the ocean with a pier on the right and a ship in the distance, with a wave illustration overlay.
Glass door with a logo of a wave and the text 'Pier 62 Oceanfront Restaurant & Bar' at a waterfront restaurant.
Interior of a spacious restaurant with high ceilings, hanging lamps, wooden floors, and large windows, furnished with tables, chairs, and high stools.
A young woman kneeling next to a wooden reception desk at Pier 62 Oceanfront Restaurant & Bar, with a logo of a wave and a sun in blue and yellow on the front.
Interior view of a seaside restaurant with large windows overlooking the ocean, wooden tables and woven chairs, ceiling with recessed lighting, and a calm, airy atmosphere.

Menu Design

For the new design, I created a clean white-and-blue color scheme inspired by the fresh, coastal branding of the renovated restaurant. Minimal line illustrations, open spacing, and modern typography give it a lighter, more approachable feel while aligning with the updated Pier 62 identity.

Menu from Pier 62 Waterfront Restaurant & Bar featuring starters, boardwalk bowls, soup, and salad, with illustrations of seafood, leaves, and a tiki face.
A menu with two sections, 'Hand Helds' and 'Tropical Treasures,' featuring various food items and prices, with decorative floral line art at the top right corner.