Serenity Spa

This full rebrand for Westgate’s Serenity Spa reimagined the brand from the ground up — including a new logo, packaging design for beauty products, and a fully redesigned website built in Figma. The goal was to elevate the spa’s visual identity while creating a more cohesive, serene, and modern guest experience across all touchpoints.

Year
2025

Client
Westgate Resorts Serenity Spa

Inspiration

The creative direction was inspired by the calming image of light filtering through leaves, a visual that immediately came to mind when thinking of the word Serenity. This concept shaped the entire design system — guiding the color palette, logo, and overall aesthetic to reflect a sense of peace, lightness, and quiet luxury.

A woman lying on a massage table outdoors with her eyes closed, surrounded by lush green trees and plants.
Person receiving a massage on their back from a massage therapist.
Close-up of tree branches and leaves with sunlight filtering through during daylight.

Logo Design

The redesigned logo captures the brand’s essence with a soft, organic feel. Clean lines and gentle curves echo the natural inspiration behind the brand, while the typography balances elegance with approachability. The mark works seamlessly across digital, print, and product applications.

A person receiving a massage with salt, with hands massaging the back, and a graphic of a "S" with a vine.
Close-up of green fern leaves with a spa logo and text overlay for Serenity Spa by Westgate.
Serenity Spa logo with a stylized 'S' and leaf design, and the words 'Serenity Spa by Westgate' in elegant font.
A woman outdoors in nature has sunscreen on her shoulder, with a logo of an "S" with a vine.

Packaging Design

The updated packaging reflects the spa’s serene environment with a minimal, nature-inspired design. Soft tones, subtle textures, and clean typography create a calming visual language that feels both luxurious and approachable. Each product was designed with consistency and shelf presence in mind.

A lit candle in a glass container labeled "Forest Floor" with lavender and pine scent, placed on a beige surface with a sprig of greenery nearby.
Two white bottles, one labeled 'shampoo' with rosemary and sea salt illustration, and the other labeled 'conditioner' with fern illustrations, on a light background.
A large white candle labeled 'Forest Floor' with lavender and pine scent, burning with a visible wick, placed on a flat surface.
Skincare products including a morning dew facial cream, face lotion, and night serum, arranged on white display blocks against a neutral background.
Spa brochure with treatment menu, price list, and a photo of a woman receiving a massage.
A tube of moisturizing cream and a jar of face lotion with a black lid on a white surface.

Website Design

The Serenity Spa website was fully redesigned in Figma to reflect the brand’s new identity and enhance the overall user experience. The layout prioritizes clarity and calm, with intuitive navigation, spa-inspired visuals, and plenty of white space. The soft, nature-inspired palette and gentle transitions guide users through services, treatments, and booking with ease — creating a digital experience that feels just as relaxing as the spa itself.