Steeped in Fiction

Steeped in Fiction is a self-led tea brand concept inspired by book genres pairing unique blends with the stories they evoke. I designed the logo, packaging, and advertising from the ground up, combining modern typography with literary motifs. Each flavor reflects a different genre, using soft colors and storytelling elements to create a cozy, immersive brand that invites readers to steep and escape. This project blends my love of narrative with strategic, shelf-ready design.

Year
2024

Client
Myself

The Strategy

For Steeped in Fiction, the heart of the brand lives where stories and tea meet. It’s made for readers, especially those who lose themselves in fantasy worlds, who want their cup of tea to feel just as magical as the chapter they’re on. The tone is mystical and dreamy, inspired by fairy magic, astrology, and that timeless “once upon a time” feeling. Each blend is tied to a different literary genre, turning tea into part of the reading ritual where flavor and aroma spark the imagination and make every story feel a little more alive.

A woman appears to be sitting on clouds in the sky, reading a book and looking at the crescent moon.
Starry sky with constellations, a crescent moon, planets, and celestial designs on a dark background.
A fantasy scene of a man and woman in elegant clothing holding hands on a balcony, overlooking a glowing cityscape at night with a large castle in the distance and a starry sky.
A cozy scene with a cup of tea, a croissant, strawberries, roses, an open book, and scattered rose petals and newspaper on a white textured cloth.
Cozy bedroom with an open book on bed, surrounded by candles, crystals, and flowers, with string lights outside the window.

Visual Identity

The visual identity of Steeped in Fiction captures the enchantment of storytelling through a whimsical yet elegant design. The logo is featuring a crescent moon cradling a teacup with stars rising like steam that evokes a cozy, otherworldly ritual. A graceful serif typeface adds storybook charm, while the color palette of soft lavender, blush, sky blue, and sage balances dreamy tones with grounding accents. Together, these elements create a visual language that feels mystical, inviting, and perfectly paired with the magic of reading.

A person reading a book in a dimly lit room with a dark background, with an overlay graphic of a teacup on a crescent moon with stars, and the title 'Stepped in Fiction'.
A digital illustration with a night sky filled with stars and clouds. In the foreground, a pink icon of a tea cup sitting on a crescent moon with sparkles above.
Colorful graphic with four sections labeled 'Jade Dragon,' 'Crimson Kiss,' 'Whispering Rebellion,' and 'Nightshade Noir.' Each section has a different pastel background color and a starburst icon.
Open books scattered on a surface with a logo overlay that says 'Stepped in Fiction' with a moon, stars, and a teacup illustration in the center.
Line drawing of books on a shelf labeled Fantasy, Dystopian, Fiction, Romance, Mystery on a green background.

Applications & Mockups

The packaging for Steeped in Fiction is housed in square glass jars, designed to showcase the tea while also nodding to the world of books. Along the sides, snippets of text appear like pages, with highlighted lines that reflect the genre of each blend. This subtle detail creates a deeper connection between the tea and its inspiration, turning each jar into both a keepsake and part of the reading ritual. Beyond packaging, the identity extends into bookmarks, social media content, and display concepts, keeping the brand experience cohesive and immersive.

Three glass jars of tea with labeled caps, placed on a lush green mossy surface with blurred warm lights and Christmas ornaments in the background.
Three glass jars of loose tea with wooden lids on a wooden table illuminated by string lights, with an open book in the foreground.
A glass jar with a wooden lid labeled 'Nightshade Noir, black tea' sits on a forest floor surrounded by moss, leaves, and dirt, with a warm, glowing light and bokeh background.
A jar labeled 'Crimson Kiss' hibiscus tea, placed on moss with blurred warm fairy lights in the background.
Three glass jars of herbal tea with wooden lids, labeled 'Crimson Kiss,' 'Whispering Rebellion,' and an unlabeled jar, placed on a wooden surface surrounded by open books, moss, and warm fairy lights.
A glass jar with a wooden lid containing green tea leaves, placed on moss with bokeh lights in the background.
A hand holding a bookmark that reads "Steeped in Fantasy" with illustrations of books, a cup, and stars, against a background of open books, a cup of tea with lemon, and a notebook, in a cozy reading space.